H- Business Acumen

H1-4: Business Acumen (Course) (H101)

Not knowing is no excuse for a leader.

The goal of this course is to build your business knowledge outside of the area that you work – from finance to marketing, strategic decision making to digital transformation, this course will help to make more informed decisions for your organization.

Four Core Lessons
1- Finance Knowledge & Strategy – Financial basics for non-financial leaders, an overview of financial management for organizations
2- Marketing Strategy – Overview on marketing mindsets, strategies on marketing organizations
3- Business Decision Strategy – Decision-making skills that drive important business practices
4- IT/ Digital Strategy – Business through digital transformation, IT best practices

This course is recommended for:
- Leaders – that recognize they have blind spots and are ready to close the gap
- Analysts & SME’s – who want to better support themselves and their organization by understanding the working of the organization they below
- Early Career Individuals looking to get ahead of peers by becoming well-rounded in the language of business and promote earlier with better business decision-making capabilities

At the end of this course, you will be able to:
- Financial management - Understanding financial strategy such as financial processes, asset & cash flows, valuation,
- Marketing objectives - Understand marketing strategies that lead to opportunities, brand positioning, brand extension, market entrance,
- Decision Strategy - Recognize business acumen in effective decision making, make ethical decisions,
- IT & Digital Transformation Development – Recognize goals for the future of your organization through disruptive innovation & system dynamics

With this course, you will have access to:
- 1.5+ hours of lecture content and 4+ lectures
- Business Acumen Assessment to understand your ability of business understanding in key areas relative to other leaders
- Simple and easy to understand lectures on financial processes, asset & cash flows, valuation, leverage, marketing opportunities, brand positioning, brand extension, market entrance, effective decision making, Managing with Ethical decisions, Disruptive innovation, system dynamics
  • Pre-Course Assessment
  • Pre-Course Assessment: Business Acumen
  • Course
  • H1: eLearning Course: Financial Acumen
  • H2: eLearning Course: Marketing Acumen
  • H3: eLearning Course: Decisive Acumen
  • H4: eLearning Course: Digital Acumen (clone)
  • Post-course Assessment
  • Post-Course Assessment: Business Acumen
Completion rules
  • All units must be completed